Content Writing and SEO
Created copy and search engine optimization
I worked at KMI Brands LTD. in London, where I worked on brands such as Ted Baker, Noughty Hair Care, and Plantopia. I aided in the increase of brand awareness through market research and strategic copy to reach potential customers. I also proofread Plantopia copy for PR send-outs and social’s captions.
Social Media
Managed Syracuse University Cheer Instagram and TikTok
I created game-day content, “day in the life” reels, and posts to increase engagement and demonstrate how D1 cheerleaders are athletes. I helped increase the follower count by 2,000 and developed a high engagement rate.
Campaigns and Events
The Graduate Hotels campaign
During Brand Week at Vanderbilt University, my group was tasked with creating a campaign for the Graduate Hotel location in Austin, Texas. We placed in the top 3 for our campaign idea of implementing a hotel focused around the school UT-Austin and unique tailgate experiences.
Brand Management
Focused on the branding of Plantopia
I was working for KMI Brands Ltd. when Plantopia was first launched. I followed the brand kit/guidelines and made sure all copy and images represented the brand in the right way. I also aided in the development of advertisements and product placement.
Public Relations
Buyer and influencer PR packages
I developed a PR package for the Plantopia brand, focusing on the launch of a health and wellness line of products. I sent out emails to current buyers and influencers on their incoming packages and formed relationships with new potential influencers and customers.
